Trends across the generations
Gen Z and seniors are reshaping markets with their formidable spending power. Discover key insights investors need to tap into these generational trends.
A look at consumer spending power
Gen Z and seniors are among the most influential generations today, as their spending power reshapes markets. Hereʼs what investors need to know to capitalize on generational trends.
96%
of Gen Z shops online at least once per month1
1/2
of U.S. spending comes from the over-50’s demographic2
13.5
million U.S. Baby Boomers used wearable tech in 20223
Sources: 1) Statista (6/27/2023): Frequency of online shopping among Gen Z consumers in the United States in 1st quarter 2023 2) AARP (n.d.): People over age 50 are responsible for more than half the consumer spending in the United States 3) Insider Intelligence (3/22/2022): Boomers Turn to Digital Health
The Big Picture
These are two generations with money to spend. Gen Z embraces embrace social media, online shopping, and the sharing economy, while Boomers increasingly spend on health tech.
Discover more investor insights
Understand the trends behind the trends. From the spending habits of older Americans to the surprising preferences of Gen Z and Gen Alpha, learn about potential investor opportunities.
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